Value Chain Alignment


The Value Chain Alignment (VCA) programme focusses on developing competitive and responsive local value chains. To this end, the concept of quick response (QR) retailing has been explored extensively in recent years. Learning is codified in a Quick Response Handbook and training course.

Retailer interaction

The KZN CTC engages with domestic retailers to facilitate the implementation of quick response, which has the knock-on effect of increasing demand from local suppliers – who have greater capacity to react to in-season consumer trends.

Best practice research/dissemination

Each year the KZN CTC codifies and disseminates relevant research aligned to industry needs or emergent trends. Research ranges from macro trade level studies to the micro value chain or firm-level case studies.